Privacy policy
Privacy Policy
Last updated: January 2026
PurelyVital operates this store and website, including all related information, content, features, tools, products and services (the "Services"). PurelyVital is powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy.
Personal Information We Collect or Process
- Contact details — name, address, billing/shipping address, phone number, email.
- Financial information — card and payment account numbers, transaction details, payment confirmation.
- Account information — username, password, preferences and settings.
- Transaction information — items you view, add to cart, purchase, return, exchange, or cancel.
- Communications — information you include when contacting customer support.
- Device information — device, browser, network, IP address, unique identifiers.
- Usage information — how and when you interact with the Services.
Personal Information Sources
We may collect personal information directly from you; automatically through the Services (including cookies); from our service providers; and from our partners or other third parties.
How We Use Your Personal Information
- Provide, tailor, and improve the Services — process payments, fulfill orders, manage your account, arrange shipping, facilitate returns, enable reviews, personalize your experience.
- Marketing and advertising — send promotional communications and show relevant online ads.
- Security and fraud prevention.
- Communicating with you — customer support and service.
- Legal reasons — to comply with applicable law or respond to valid legal process.
How We Disclose Personal Information
We may disclose your personal information with Shopify, vendors, and third parties who perform services on our behalf (IT, payment processing, analytics, customer support, cloud storage, fulfillment and shipping); with business and marketing partners; when you direct or consent; with our affiliates; and in connection with a business transaction or to comply with legal obligations.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. To learn more, visit the Shopify Consumer Privacy Policy.
Third-Party Websites and Links
The Services may link to third-party websites. We are not responsible for their privacy or security practices. Please review their policies before engaging.
Children's Data
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.
Security and Retention
No security measures are perfect. We retain your personal information for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce our policies.
Your Rights and Choices
Depending on where you live, you may have rights to access, delete, correct, or port your personal information, and to opt out of the sale/sharing of your personal information or targeted advertising. You may opt out of promotional emails using the unsubscribe link in our emails. We will not discriminate against you for exercising these rights.
International Transfers
We may transfer, store, and process your personal information outside the country you live in, relying on recognized transfer mechanisms where required.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the revised version and update the "Last updated" date.
Contact
For questions about our privacy practices or to exercise your rights, email us at Purelyvitalstore@gmail.com.